Software updates

September 2024

⚙️ Shopify API Import Customization

You can now select the specific columns you want to retrieve from your Shopify API imports. This accelerates data retrieval and simplifies formula creation by removing unnecessary fields.

🎯 Pinterest Match Rate in Audience Flow

The match rate for your Pinterest audiences is now available directly in Audience Flow.

🤖 Feed AI Output as Import

The output of a Feed AI optimization can now be used directly as an import source. Simply check the "Use as import" box to avoid manually downloading and re-uploading your results.

🧠 New Channel: GPT

We have released a new channel template for GPT. It is now ready for use by clients with a merchant account.

July-August

🎉 Download Import History

You can now download your import history directly from the interface. A download button appears when you hover over an entry in the history log.

• Files are available for 7 days if the "Archive import" option is disabled.
• Files are available for 30 days if it is enabled.

Note: The downloaded files are the raw data before any processing.
Learn more →

✨ Visual Editor Enhancements

We have enriched the visual editor with several new capabilities:

• Multi-field selection for text operators: It's now possible to select multiple fields for comparison after a text operator.
• New percentile operators: We've added "in the top %" and "in the last %" conditions for numerical operators. Perfect for isolating your top-performing products based on metrics like Revenue or ROAS.
• Handle null values in "Replace" actions: You can now select "null" as a value in replace actions, allowing you to easily manage empty fields directly from the visual editor.
• Case-insensitive text operators: Text-based rules can now be configured to ignore case, simplifying your filter setup.

🎨 UX Improvements

We've rolled out a series of enhancements based on your feedback:

• License name display: Your license type (e.g., Advanced, Standard) is now visible in the Usage window.
• Improved visibility for mandatory fields: The asterisks indicating required fields are now more prominent in the mapping, rule, and channel views.
• Clearer distinction for null values: In exploration tables, null values are now grayed out and italicized to differentiate them from empty text fields.
• Simplified variables: Variables in the visual editor now have simpler names (e.g., ROAS) and are color-coded for easier identification—green for simplified and blue for custom.

🚀 Unleash the Power of Feed AI

Feed AI is now live on SmartFeeds! Optimize your product feed with AI to maximize performance across all your channels. From title optimization and product detail generation to comprehensive audits and attribute extraction, Feed AI offers fully customizable scenarios to meet your unique business priorities.

• Orchestrate: Create dedicated tasks for each scenario and subdivide them into specific cases, giving you complete control over your optimization strategy.
• Calibrate: Precisely select the data feeding the AI, then craft and customize your prompt to direct the optimization exactly as you want it.
• Control & Iterate: Leverage the unlimited preview to test, experiment with, and refine your prompt, seeing its output on an extract of your real data.

A trial version is now available for free on your account, and a dedicated tour is also available to guide you. Check out our prompt library to start experimenting today!

Learn more →

Ready for a personalized demo or want to unlock Feed AI for your entire catalog? Contact our sales team.

May - June 2025

This edition introduces detailed usage monitoring, a new welcome email, and significant Audience Flow upgrades.

📈 Usage & License Monitoring

A new dashboard provides a detailed overview of your consumption against your contract limits. Proactive email alerts are sent when you approach or exceed your limits, or if your contract is updated.
Learn more about usage monitoring →

🎉 Automated Welcome Email

New users now automatically receive a personalized welcome email with quick links to the app and help resources, streamlining the onboarding process.

👥 Audience Flow Enhancements

• New Bing Ads Connector & Match Rate: Bing Ads is now available as an audience destination, with match rate performance now visible in the UI.
• UI Improvements: Minor UI fixes for better readability and a cleaner look.

Learn more about Audience Flow →

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Explorer Filters: Added "greater than" and "less than" filters for numeric values.
• Import History Navigation: Added a back button to the import history window for easier navigation.

🔮 Teaser: What's Next?

A Pinterest connector for Audience Flow is currently in development. Stay tuned!

March - April 2025

SmartFeeds updates for March and April. This edition details enhancements to client management, data tracking, performance, and user experience.

✨ Enhanced Client & Contract Management

Significant improvements for clearer visibility and control over client contracts and usage:

• Contracts and associated clients are now viewable and manageable directly within SmartFeeds. Contract creation and editing are streamlined.
• License, add-on, pricing tier, and account limit information (flows, products, inventory lines, stores) is now managed at the contract level.
• Detailed insights into client consumption against set limits are now available. Data on active flows, product counts, inventory lines, and store usage per client for the last three months can be explored, offering greater transparency for account management. 

📊 Detailed Import History & Stats Introduced

Tracking product data evolution is now simplified:

• The new "History" dialogue is available for all imports, displaying the last fetches with content changes. 
• "Enable Detailed History" in import settings to track daily changes.

Detailed history → 

🚀 Performance Boosts

Key improvements for a faster SmartFeeds experience:

• Formula Editor Speed-Up: Significant visual editor refactoring results in much faster performance, especially when working with many rules (up to 5x response time improvement observed).
• Optimized Channel Data Loading: Improved retrieval of product counts (pre/post-filter) for Channel cards reduces flow loading times and ensures data persistence.

🎨 User Experience Upgrades

Enhancements for a smoother and more intuitive workflow:

• SQL Formula Validation: Validation now only displays the final query result, preventing misinterpretation of valid formulas.
• Product Flow Interface Enhancements:
  • Sorting: "Status" and "Alerts" columns in the Product Flow list are now sortable.
  • Layout: Breadcrumbs, active switch, and tools button are consistently aligned.
  • Sticky Buttons: "+ New data source" & "+ New channel" buttons remain visible during scrolling.
• General UX Tweaks:
  • Mapping: Restyled sorting arrows in the mapping interface.
  • Readability: Scroll shadows added to import and channel lists.
  • Filters: Pressing "Enter" now applies filters (no need to click "APPLY")..
  • User Rights: More intuitive client sorting in User rights modal (accessible clients first).
• Tag Display: Tags in Product Flows list now on a single line; excess tags grouped into a "+x" chip (names visible on hover).

➕ New Integrations & Editor Capabilities

• TikTok, TikTok Automotive Ads, and RTB House are now available as new channels in SmartFeeds.
• A new "NOT IN THE LAST" condition is available in the editor.

🔮 Teaser: AI Feed Enhancement Capabilities

A new "Feed Ai Data" button has appeared in the interface. Clicking it reveals how Generative AI can elevate feed content quality and boost media performance. Potential use cases include:

• Feed Audit: Assess data quality, identify inconsistencies, and ensure accuracy.
• Titles & Descriptions: Enhance product titles and descriptions with rich, unique content.
• Automatic Categorization: Find the most suitable categories for products.
• Attribute Extraction: Fill feed gaps by extracting attributes (color, material, dimensions) from descriptions.

To explore these AI-powered capabilities, click the button and contact the sales team. A detailed article on this feature may arrive soon.

February 2025

🧩 Multi-Rule Filtering

In addition to the inclusion-based and exclusion-based filtering modes, we have introduced multi-rule filtering.

• Structured blocks: Organize filters into separate rule blocks for clearer logic.
• Live preview: Instantly see the impact of each block on your feed.
• Audience clustering: Smoother experience when segmenting audiences.

✨ No-Code Ready

SmartFeeds is now 100% usable without SQL for standard feed management.

Learn more about filtering → or check out the Formula Editor guide → 

December 2024 - January 2025

🤖 Feed AI Scalability

• New Architecture: Significant improvements in scalability and performance, ensuring faster processing of feeds with larger datasets.

🎨 Formula Editor Enhancements

• Smart Truncate (✂️): The truncate function now uses SMART_CUT, enabling intelligent text truncation.
• Improved Copy/Paste Handling: Copying and pasting from spreadsheets or values containing pipes (|) now preserves correct formatting while maintaining pipe recognition as a value.
  Learn more →

🛠️ Import & Data Processing Optimizations

• Import Deletion Transparency: The deletion interface now clearly displays where an import is being used before confirming its removal.
• Special Character Handling in XML Feeds: Special characters are now properly escaped in XML feeds, except when already wrapped in CDATA or previously escaped.

🚦 Product Flow Safety Measures

• Accidental Deactivation Prevention:
  • The deactivation button has been moved to the overview section to prevent unintended clicks.
  • A confirmation dialog now prompts users before deactivating a product flow.

👥 Audience Flow Enhancements

• Google Ads Match Rate Visibility: Users have now Match Rate performance within Audience Flow.

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Filtered Product Count Display: The number of filtered products is now explicitly shown. 
• PSI Enhancements: New error alerts for feeds that have never been executed, ensuring better monitoring.
• Refined Product Queries: Shopify queries have been updated to exclude inactive and non-visible products, ensuring only relevant items are imported.

October - November 2024

🎨 Formula Editor Enhancements

• Expanded Text Conditions: Previously restricted to a single value, text conditions like "contains" now support multiple values. 
  Example: Set conditions for products containing "blue" or "green" without creating separate rules.
• Dynamic Rolling Periods: Introduced the "Last X Days" operator for date conditions, enabling sliding periods defined by users.
• HTML Escaping Guidance: Hovering over the "html" button now displays updated and clearer information.

🛠️ Formula and Mapping Optimizations

• Formula Requirements in Context: Access detailed documentation for formula fields directly within the editor, ensuring smoother and faster rule creation.
• Structured Descriptions for Google: Add structured product descriptions directly within the mapping interface to enhance catalog optimization.

🔔 Alerts and Import Enhancements

• Import Alerts: The import alert tab now displays a warning if no alerts are configured, ensuring proper monitoring.
• Enhanced Deletion Dialogue: The import deletion interface now highlights where the import is being used, with quick access to the "Use" tab in the edit mode. 
  Learn more → 

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Looker Studio Channel: The Data Studio channel has been renamed to Looker Studio for improved clarity.
• Price Asset Channel Restriction: Now available exclusively for advanced licenses.
• Stability and Performance: Numerous bug fixes enhance product reliability and smoothness.
• OAuth Integration Updates: Add Google Merchant Center accounts via OAuth credentials.

September 2024

🔔 Product Flow Channel Alerts

• Channel execution alert: Alerts are now triggered if a channel hasn’t been updated in over 48 hours. This alert is enabled by default and can be turned off. An option is also available to trigger the alert if the channel has been updated, but the content remains unchanged.
• File size alert: A secondary alert, disabled by default, blocks channel updates if the file size varies beyond a set threshold.
  Learn more → 

🛠️ Deduplication Improvements

• Bug fixes and performance enhancements: The deduplication functionality has been improved, addressing bugs and enhancing its effectiveness.
  Learn more → 

🚦 Product Flow Activation/Deactivation

• Improved visual distinction: Deactivated Product Flow fields are now slightly grayed out. If the active Product Flow limit is reached, fields appear slightly red, making it easier to identify the status of each flow.
  Product Flow overview → 

👨‍🔧 CAI Filter

• Default MCID filtering: CAI data is now filtered by default to show only products with a non-null MCID (Merchant Center ID > 0), focusing on Shopping ads rather than Display or Video.

🔎 Explore Enhancements

• Advanced filtering: Ability to filter using multiple conditions.
• Filtered view export: Export filtered views.
• Clear all filters: Option to remove all filters at once.
• Column-specific filters: Enhanced control with the ability to apply filters on a per-column basis.

August 2024

👥 Audience Flow

• Dedicated user journey for audiences: Easily view data sources, audiences, and their associated destinations in a single glance. You can also track the number of exported customers and see whether the results are increasing or decreasing.

July 2024

🚀 Mapping Page Revamp

• Focus on formula errors: Navigate and correct formula errors in a flash.
• Seamless transition between visual and SQL rule modes: Switch effortlessly between modes for increased efficiency.
• All formulas at a glance: View all formulas directly within the mapping interface without needing to hover.
• Improved UX: Redesigned mapping buttons for more intuitive navigation.
• Bug fixes: Enjoy a more stable and reliable experience.
• Hover for formula preview: The hover function now displays a preview of the formula, whether it's in visual or SQL mode.
• Customizable columns: Show/Hide columns and choose which ones to display.
  Note: Hidden columns remain active across Product Flow.
  Learn more → 

📈 Platform Usage Tracking

• Mandatory flow type indication: Ensure the correct flow type (product, store inventory, conversions) is always selected.
• Channel restrictions by flow type: Prevent certain channels from being added based on the flow type.
• Proactive alerts: Receive notifications before and after exceeding thresholds.

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Chip standardization: Uniform chips across the platform.
• Notification system: Standardized notifications for both imports and channels.

May 2024

🔍 Explore Imports and Channels

• Customizable columns: Show/Hide columns and choose which ones to explore.
  Note: Hidden columns remain active in mapping and across Product Flow.

🔗 JOIN Enhancements

• Multiple Join Keys: Reduce errors and duplicates by joining two files using multiple keys. Verify your joined files with the new "Explore" button after each join.
• Duplicate Management: After specifying your unique key (e.g., unique ID) at the end of the join screen, SmartFeeds can flag duplicates and help you keep the relevant rows by sorting them according to your chosen column.
  Learn more → 

📊 Catalog Activation Insights

• New reporting tool: Available to all users, regardless of license level, in the Insights section. Configurable in just three clicks, this tool provides an initial analysis and performance review of the product catalog, independent of segmentation.
  Bonus: Data is retroactive to January of the previous year.
  Learn more → 

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Catalog Activation Insights: Now available to all users in the Insights section!

April 2024

🌟 Visual Filter Editor

• Easy mode switching: Seamless toggle between advanced and standard modes, similar to the formula editor. Create and modify filters without needing advanced SQL knowledge.

February 2024

🔔 Notifications

• Email subscription: Emails will only be sent if you subscribe, for four specific reasons:
  • Import errors
  • Unchanged imports
  • Blocked imports
  • Channel errors
    Learn more → 

🏷️ Price Assets

• Automated price assets creation: Easily create and update price assets using your product feed, now supporting asset creation at the campaign level.

📊 Catalog Insights

• Strategic insights: Assess the effectiveness of your activation strategy with adjustable thresholds, year-on-year comparisons, and easy access via SmartFeeds' Insights section.

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• DMA Compliance: Google API upgraded to support Consent Mode.
• Smartdata period customization: Retrieve last year’s data by customizing the date/period.
• JSON to CSV: New file format support added.
• Terms & Conditions: Now accessible on our website.

November 2023

🕰️ Action History

• Track rule changes: Formula editors now display the latest revision date and the author’s name. Review all previous versions to track rule evolution.
  Note: This feature is unavailable for versions created before its introduction.

🗃️ Variable Usage

• Variable management in SQL editor: Review the usage of your variables and perform bulk checks in case of errors. Identify and remove unused variables with ease.

December 2023

🎨 Interface Evolution

• Simplified navigation: All key features are now accessible from the left sidebar, including client access parameters.
• Enhanced search: The client search functionality has been redesigned for improved efficiency.
• Filtered Product Flow list: Easily filter Product Flow items for better organization.

✨ Enhancements & Tweaks – Small Adjustments, Big Impact!

• Shopify multilingual support: Import product data from Shopify websites with multiple languages. SmartFeeds retrieves and sends data separately for each language. 
• Real-time results: Explore optimization results directly in the new editor with the "See results" button.
• Variable editing in advanced mode: A new tab simplifies the creation and editing of variables in SQL mode.
• Variable optimization review: Check your variable optimizations in the results tab.